A 'Family Business' is about Entrepreneurship, more than about 'Employment' in the Family Business. To a Family in Business, growing the Family Business, and keeping it alive and kicking, is the "be all and the end all" of why the Family Business exists.

PROMAG Consultancy Services was founded by Raju Swamy in April 1985. PROMAG started as a conventional broad-spectrum management consulting firm but, within a short period, as Raju realized that most clients were Family-owned Businesses, the focus gradually moved towards understanding