Preparing a Legacy Business for the Third Generation Through Strategic Fitment and Diversification

Case Study - Famliy Business

Preparing a Legacy Business for the Third Generation Through Strategic Fitment and Diversification

A highly reputed family business over 50 years old and led by the second generation, the client was a market leader in the fast-moving traditional consumer products segment in India. PROMAG was brought in to support strategic long-term planning to accommodate the evolving structure of the family business and ensure productive fitment of future generations.

Our Methodology

Research on industry demand and best practices

Strategy session facilitation

Periodic review check-ins

Key Deliverables

Current state assessment of the business

SWOT Analysis

Strategy session and Go-to-market plan for AI consulting services

Periodic performance reviews and ongoing business mentoring

Specific support on client acquisition initiatives, account management, financial forecasting, process improvement, IP creation initiatives, organization structuring, and executive hiring.

Challenges

Under-utilized second-generation brothers within a traditional family business structure.

Third-generation cousins, educated abroad, preparing to enter the family business.

Lack of serious interpersonal conflicts at the time, but visible potential for future conflicts.

Value delivered to the Client

Assisted in developing a thought process through dialogue and analysis of individual competence levels of family members.

Assisted in improving business practices and prospects of the smaller subsidiary businesses managed by the younger brothers.

Brought about a re-unification of a ‘rebel’ enterprise in the same product group back into the mother company.

Injected the idea of product and industry diversification into modern technology sectors to be managed by the emerging and well-qualified Third Generation.

Transform Your Vision into
Lasting Success with PROMAG

Case Study - Famliy Business

Preparing a Legacy Business for the Third Generation Through Strategic Fitment and Diversification

Our Methodology

Research on industry demand and best practices

Strategy session facilitation

Periodic review check-ins

Key Deliverables

Current state assessment of the business

SWOT Analysis

Strategy session and Go-to-market plan for AI consulting services

Periodic performance reviews and ongoing business mentoring

Specific support on client acquisition initiatives, account management, financial forecasting, process improvement, IP creation initiatives, organization structuring, and executive hiring.

Challenges

Under-utilized second-generation brothers within a traditional family business structure.

Third-generation cousins, educated abroad, preparing to enter the family business.

Lack of serious interpersonal conflicts at the time, but visible potential for future conflicts.

Value delivered to the Client

Assisted in developing a thought process through dialogue and analysis of individual competence levels of family members.

Assisted in improving business practices and prospects of the smaller subsidiary businesses managed by the younger brothers.

Brought about a re-unification of a ‘rebel’ enterprise in the same product group back into the mother company.

Injected the idea of product and industry diversification into modern technology sectors to be managed by the emerging and well-qualified Third Generation.

Transform Your Vision into
Lasting Success with PROMAG

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Contact Us

Case Study - Famliy Business

Preparing a Legacy Business for the Third Generation Through Strategic Fitment and Diversification

Our Methodology

Research on industry demand and best practices

Strategy session facilitation

Periodic review check-ins

Key Deliverables

Current state assessment of the business

SWOT Analysis

Strategy session and Go-to-market plan for AI consulting services

Periodic performance reviews and ongoing business mentoring

Specific support on client acquisition initiatives, account management, financial forecasting, process improvement, IP creation initiatives, organization structuring, and executive hiring.

Challenges

Under-utilized second-generation brothers within a traditional family business structure.

Third-generation cousins, educated abroad, preparing to enter the family business.

Lack of serious interpersonal conflicts at the time, but visible potential for future conflicts.

Value delivered to the Client

Assisted in developing a thought process through dialogue and analysis of individual competence levels of family members.

Assisted in improving business practices and prospects of the smaller subsidiary businesses managed by the younger brothers.

Brought about a re-unification of a ‘rebel’ enterprise in the same product group back into the mother company.

Injected the idea of product and industry diversification into modern technology sectors to be managed by the emerging and well-qualified Third Generation.

Transform Your Vision intoLasting Success with PROMAG

Quick Links

Contact Us

Transform Your Vision into
Lasting Success with PROMAG