Case Study - Startups, SMEs & Non-profits

A Pro AV Solutions Distributor – Business Planning & Growth Advisory

The Client is a leading distributor for Professional Audio and Video solutions in India. They represent big brands such as Sennheiser, Bose and Harman. The company employed 30 professionals in sales and technical roles and were looking to grow revenues and profits by maximizing their sales efforts and also by diversifying into high margin design and consultancy projects.

PROMAG assisted the Client in developing a business plan and by providing growth and operations advisory support.

Key Deliverables

Current state assessment of the business

SWOT Analysis

Strategy session and business plan for design and consultancy services and product distribution

Periodic performance reviews of the distribution and projects business

Support across sales, consulting, finance, operations, org structuring, and leadership hiring.

Value delivered to the Client

Better preparedness for scaling up the business

30% improvement in product sales conversions

Structured roll out of design & consulting value proposition – first year revenue contribution – 15%

Better risk management and positive impact on overall business performance

Improvement in process maturity

Clarity of roles, responsibilities and performance assessment criteria

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