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1.Values based on TIERRRA©
1.1. When we talk of values in the context of a Family Business, the most obvious variables that instantly come to mind are: trust, integrity, and ethics.
1.2. However, irrespective of good moral standards, the key to peace, prosperity, and perpetuation of a Family Business is the successful pursuit of the business itself.
1.3. Therefore, values include ‘delivering positive results’ as proof of accepting one’s accountability for achieving business performance.
1.4. Results derived from performance are a critical practicable ‘value’ as important as the moral or personal human quality variables that enrich and strengthen relationships.
1.5. The powerful practice of values, both through superior human qualities and through outstanding business results automatically enhances reputation.
1.6. The interconnection and interdependence – in TIERRRA© – between Trust, Integrity, Ethics, Relationships, Reputation, Results, and Accountability are obvious tools of success of a Family Business in perpetuity.
2. ‘Professionalism’ flowing from TIERRRA©
2.1. When a Family Business makes serious moves in line with TIERRRA©, it also automatically moves towards becoming ‘Professional’.
2.2. Becoming ‘Professional’ is when ‘Values’ are not about preaching, pretension, and position, but about delivering visible business success through business and management practices that are sustainable across the Family, across Stakeholders, Markets, and Customers.
2.3. Business and Management Practices include Developmental Leadership, Business and Strategic Planning, People Development, People Career Progression, Innovation across the board, and any related business, organization, and market positives.
2.4. TIERRRA© makes a Family Business indestructible, from the inside and the outside…