PROMAG Consultancy Services was founded by Raju Swamy in April 1985. PROMAG started as a conventional broad-spectrum management consulting firm but, within a short period, as Raju realized that most clients were Family-owned Businesses, the focus gradually moved towards understanding and addressing the issues in Management and Governance that seemed unique to Family Businesses.

Today, PROMAG is the leading name in family business consulting and also assists non-profits, startups and SMEs in transforming their Vision to Action.